Our marketing strategy extends beyond the digital realm. We have set up sampling booths at selected NTUC outlets on weekends, where we introduce the nutritious Horlicks Malties Malt Candy to shoppers. It has been a heartwarming experience to see adults who enjoyed this candy in the 90s reminisce about their childhood while introducing it to their own children. We want to emphasize that Horlicks Malties Malt Candy is not just a delicious treat but also a healthy option for kids’ growth.
In line with our commitment to engaging families, we recently participated in the Unilever Studio Singapore Family Day. Families, along with their kids and teenagers, had a blast playing the TikTok AR game while indulging in the delicious taste of Malties. It was a fantastic opportunity to bring families together and create lasting memories.
Coming up, we have another exciting event planned. Join us at the sampling booth located at One George Street on the 27th and 28th of June 2023 to experience the delight of Horlicks Malties Malt Candy firsthand. We can’t wait to share this nostalgic treat with all of you!
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