The Success Story of Horlicks Malties TikTok Campaign

As the exclusive distributor of Unilever’s Horlicks Malties Malt Candy in Singapore, we have been working diligently to reintroduce this beloved childhood treat to the market. Today, we want to take a moment to highlight the incredible marketing campaign we have crafted and executed, and extend an invitation to all brand owners who are looking for a trusted distributor to reach out and engage with us.

In early June, Mamabox, in collaboration with Unilever, launched a thrilling TikTok augmented reality (AR) game that brings back the nostalgia of the 90s. We have developed a captivating gaming experience where TikTok users can collect falling Malties Tablets and Boxes to earn points. By posting videos of themselves playing the game with the hashtag #TastesLike1999, participants stand a chance to win a $50 NTUC e-voucher. It’s an exciting way to engage with our target audience and create a buzz around Horlicks Malties Malt Candy.

join our tiktok ar game

Creating Compelling Content and Engaging Influencers

To ensure the success of our campaign, we have engaged influencers to participate in the TikTok AR game. These influencers have shared their gameplay experiences with their followers, generating tremendous excitement and driving organic reach. Additionally, our dedicated Mamabox staff members have also demonstrated the game, creating original video content that showcases the fun and nostalgia associated with Horlicks Malties Malt Candy. Through these efforts, we have managed to capture the attention of both existing fans and a new generation of candy enthusiasts.

Offline Engagements and Sampling Booths

malties booth promotion

Our marketing strategy extends beyond the digital realm. We have set up sampling booths at selected NTUC outlets on weekends, where we introduce the nutritious Horlicks Malties Malt Candy to shoppers. It has been a heartwarming experience to see adults who enjoyed this candy in the 90s reminisce about their childhood while introducing it to their own children. We want to emphasize that Horlicks Malties Malt Candy is not just a delicious treat but also a healthy option for kids’ growth.

In line with our commitment to engaging families, we recently participated in the Unilever Studio Singapore Family Day. Families, along with their kids and teenagers, had a blast playing the TikTok AR game while indulging in the delicious taste of Malties. It was a fantastic opportunity to bring families together and create lasting memories.

Coming up, we have another exciting event planned. Join us at the sampling booth located at One George Street on the 27th and 28th of June 2023 to experience the delight of Horlicks Malties Malt Candy firsthand. We can’t wait to share this nostalgic treat with all of you!

Onboard Mamabox to Distribute Your Brand and Products

As we continue to expand our distribution network and bring joy to more people, we invite brand owners who are seeking a reliable and passionate distributor to join the Mamabox family. Our expertise in crafting effective marketing campaigns, executing engaging activations, and our strong relationships with influencers and retailers make us the ideal partner to launch and distribute your products.

If you’re a brand owner looking to captivate your audience and expand your market reach, Mamabox is here to make it happen

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